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Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust

Lady-Datejust

Rolex

Regular price £3,295.00 Sale

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When Hans Wilsdorf, founder of the Rolex watch company, dreamed up the world’s first waterproof watch in 1926, he turned to a woman as his testimonial. Mercedes Gleitze, a swimmer who had made history as the first English woman to swim the Channel in 1927, was chosen as the ideal candidate, and although her second cross-Channel swim of October 1927 was marred by freezing temperatures and fog, the Oyster watch attached on a ribbon around her neck emerged from the icy waters after 10 hours and 15 minutes in perfect working order. Wilsdorf took out a full-page ad in the Daily Mail to publicise the “wonder watch that defies the elements” and show the world that the accuracy and waterproofness were by no means an exclusive male concern.

Water-resistance and self-winding/automatic movements that get their energy from your wrist’s movements are the hallmark traits of the Oyster Perpetual family. Be it a resilient steel or luxury gold model, every single Oyster Perpetual watch is built to withstand depths of 100 metres, and every single model is equipped with an automatic movement evolved from Hans Wilsdorf’s 1931 patented perpetual rotor.

Specification

  • Model Number: 68240
  • Condition: (2) Excellent
  • Detail: In fantastic condition with papers and original box. Small scuff on top of bezel
  • Functions: Hours | minutes | date
  • Movement: Mechanical (Automatic)
  • Case Material: Stainless Steel
  • Case Size: 30mm
  • Dial: Pink