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Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust
Lady-Datejust

Lady-Datejust

Rolex

Regular price £3,095 Sale

About

Rolex was founded in 1902 by Hans Wilsdorf and his brother-in-law Alfred Davis as Wilsdorf and Davis. He founded the watch making company in London where they specialized in importing Hermann Aegler's quality movements and then placing them in quality watch cases made by companies such as Dennison. The duo distributed the timepieces to jewelers that added their names to the wristwatches. Some of the earliest watches produced were often stamped with "W&D" on the inside of the caseback.

1908 was a big year for the company. Wilsdorf registered "Rolex" as a trademark and opened their first Switzerland office in La Chaux-de-Fonds. It has been said that Wilsdorf wanted his brand to be easy to pronounced in any language. The word "Rolex" was also said to sound like a watch being wound according to Wilsdorf. Dispelling the myth that wristwatches are not accurate, Rolex sent its first movement to the School of Horology in Bienne in 1910, one of the early timekeeping institutes. Rolex was awarded the world’s first wristwatch chronometer rating. With the rating, Rolex overcame the first challenge to keep accurate time.

The other two challenges were keeping wristwatches water tight, and to be autowinding. Further proving the accuracy of well-built wristwatch movements, Rolex was awarded the “Class A Certificate of Precision” from the Kew Observatory in England, the first certificate awarded to a wristwatch.

This specific piece is a beautiful example of the Mid-Size Datejust from 2000 with a lovely salmon pink dial. Enquire for more details.

Specification

Model Number: 68240
Year: 2000
Scope of delivery: Full box, Original hang tag, Service manual, COSC Certificate, International Guarantee
Condition: (2) Excellent
Condition Detail: In fantastic condition with papers and original box. Small scuff on top of bezel
Movement: Automatic
Case Width: 33mm
Case Material: Stainless steel
Lug Type: Normal
Lug Width: 16mm
Strap Length: 144mm
Strap Material: Stainless steel
Complications: Hours, Minutes, Seconds
Review Credit: Bob's Watches